Ilene V. Smith, MS, RD loves food. Not just in the foodie “I love to cook and eat in hot restaurants way.” Ilene truly has a passion for everything there is to know about food – from how it is made to how it is marketed, from how consumers view food to how influencers form their opinions about food and the food industry. Ilene has tapped into that passion professionally, combining her expertise, knowledge and skills in food, nutrition and public relations to create game-changing communications strategies for leading companies and organizations in the food industry. Among the companies and organizations Ilene has counseled are KIND, the Almond Board of California, Silk soy products, the California Strawberry Commission, Pfizer Consumer Healthcare and ConAgra.
Ilene has worked with companies to shift corporate reputation, build brand stories, deliver influencer support and endorsement and drive business results. As a former journalist, Ilene understands how to craft client stories that resonate with desired audiences and to develop media strategies that deliver results that meet client objectives.